1. Safeway e-Auction Promotion (the "Promotion") will commence March 21, 2014 and will operate until the close of business on April 17, 2014 (the "Promotion Period") in participating Safeway stores in British Columbia, Alberta, Saskatchewan, Manitoba and Northern Ontario. The Promotion is open to residents of the above provinces who are over the age of majority according to the laws of the province in which they reside, subject to the exceptions set out in Rule 5.
  2. No purchase necessary. Customers must have a free AIR MILES® Collector Card in order to participate in the Promotion. Customers will receive one (1) Safeway e-Auction Promotion Game Card ("Game Card") every time they shop at a participating Safeway and have their AIR MILES® Collector Card swiped during the Promotion Period, while supplies last. Customers wishing to obtain a Game Card without purchase may swipe their AIR MILES® Collector Card at the Customer Service Desk. Customers who are not AIR MILES® Collectors may enroll in the AIR MILES® Reward Program by visiting airmiles.ca. By enrolling to become an AIR MILES® Collector you agree to be bound by the terms and conditions of the AIR MILES® Reward Program as amended from time to time. Limit one (1) Game Card per customer per day during the Promotion Period, subject to the following bonus Game Card provision: customers will receive one (1) bonus Game Card for every two (2) weekly Promotion participating products purchased per order when they swipe their AIR MILES® Collector Card during the Promotion Period. Store signage will identify weekly participating products.
  3. Approximately 11,501,280 Game Cards are available for distribution during the Promotion Period, while supplies last. Each Game Card contains a break-open window on the front of the Game Card. There are four (4) ways to participate in the Promotion:
  4. Online Auction
    The online auction part of the Promotion permits participants who are members of the AIR MILES® Reward Program to visit www.safeway.ca or www.facebook.com/SafewayCanada and bid on auction items with the AIR MILES® reward miles they have collected and that appear in their AIR MILES® Dream Collector Account prior to the close of each auction period. Participants who are not AIR MILES® Collectors may enroll in the AIR MILES® Reward Program by visiting airmiles.ca. By enrolling to become an AIR MILES® Collector you agree to be bound by the terms and conditions of the AIR MILES® Reward Program as amended from time to time. There are twenty eight (28) auction periods, each lasting approximately 24 hours, and approximately twelve (12) items up for auction during each period. (The time remaining in each auction period appears on-screen.) When opened, each Game Card reveals a unique nine (9) character PIN comprised of four (4) letters and five (5) digits on the inside (left panel) of the Game Card ("Access Code"). In order to bid on any item up for auction, participants will be asked to register ("Register") by providing their AIR MILES® Collector Number, email address, full name, telephone number and create their own personal password. (No password required for Facebook participants.) Prior to bidding on an auction item, participants will be asked to enter the Access Code appearing on their Game Card. Each Access Code allows the participant to bid on one (1) auction item, and to make multiple bids for that auction item if so desired. The participant who bids the highest amount of AIR MILES® reward miles prior to the close of the auction period wins the auction. (For proxy bid, in the event that more than one participant bids the same amount, the participant that made the highest bid first shall be declared the winner of the auction.) The amount of AIR MILES® reward miles bid by the winning participant will then be deducted from the participant’s AIR MILES® Dream Collector Account. (In order to bid on two (2) separate auction items a customer must have two (2) Access Codes.) Once an Access Code has been submitted for participation in an auction (or Group Buy or to enter Online Draw(s), see below) it can no longer be used again for a different auction item, Group Buy or Online Draw.
    Group Buy
    The Group Buy part of the Promotion permits participants who are members of the AIR MILES® Reward Program to visit a href="www.safeway.ca">www.safeway.ca or www.facebook.com/SafewayCanada and buy Group Buy items with the AIR MILES® reward miles they have collected and that appear in their AIR MILES® Dream Collector Account at the time the Group Buy offer closes (see below). Each day throughout the Promotion Period (28 days), the Safeway e-Auction website will feature an item for Group Buy. The item will have a set cost (in AIR MILES® reward miles) ("Price"), and can only be activated when a predetermined number of participants agree to buy the item with their AIR MILES® reward miles at the advertised Price. There will be a maximum number of items available in each Group Buy offer, such that once the predetermined number of participants agree to buy the item at the advertised Price, the Group Buy offer immediately closes and no more items will be available for purchase at the advertised Price. (For example, if a Group Buy offer is for 125 espresso machines at a Price of 100 AIR MILES® reward miles, in order for anyone to get the espresso machine for 100 AIR MILES® reward miles there must be 125 participants who offer to buy the item at the advertised Price, and no more than 125 participants will be permitted to buy the item at the advertised Price.) In the event that an insufficient number of participants agree to buy a Group Buy item at the advertised Price within 24 hours of the offer appearing on the website, the offer shall be withdrawn and no items shall be attributed. (Promotivate LP ("Promotivate") reserves the right, in its sole discretion, to attribute Group Buy items to participants who agreed to buy the item even if an insufficient number of participants agreed to buy the Group Buy item.) In order to participate in a Group Buy, participants will be asked to Register (see Online Auction section above) and enter the Access Code appearing on their Game Card. Each Access Code allows the participant to indicate their offer to buy one (1) Group Buy item. (In order to participate in two (2) separate Group Buys, a customer must have two (2) Access Codes.) Once an Access Code has been submitted for participation in either a Group Buy (or Online Auction, see above or Online Draw(s), see below), it can no longer be used again for a different Group Buy, Online Auction or Online Draw. Participants are only entitled to participate and buy one (1) item per Group Buy offer (i.e. one item per day).
    Instant Win Game Card
    Customers must break open the window on their Game Card to see if they have qualified to be an instant prize winner in the Promotion. Game Cards that qualify as Instant Win Game Cards will reveal the message 'Winner!' printed on the inside (right panel) of the Game Card.
    The Instant Win prizes available to be won are as follows:
    PRIZE QUANTITY
    AVAILABLE  
    TO BE WON
    APPROXIMATE
    ODDS OF
    WINNING
    APPROXIMATE
    VALUE
    Lucerne Large Eggs, Canada Grade A, 1 dozen 206,500 1 in 56 $2.00
    Safeway Snack Artist Potato Chips, Assorted Varieties, 200 g 206,500 1 in 56 $2.00
    Kraft Salad Dressing, Assorted Varieties, 250 mL 206,500 1 in 56 $2.00
    Quaker Crispy Minis, Rice Snacks or Cakes, Select Varieties, 100 g - 214 g 206,500 1 in 56 $2.00
    Jell-O Pudding Snacks, Assorted Varieties, 4 x 99 g 206,500 1 in 56 $2.00
    Campbell's Chunky Soup, Assorted Varieties, 540 mL 206,500 1 in 56 $2.00
    General Mills Cheerios, Select Varieties, 345 g - 500 g 206,500 1 in 56 $2.00
    Cadbury Single Chocolate Bar, Select Varieties, 18 g - 60 g 216,500 1 in 54 $1.00
    Hershey Single Chocolate Bar or Candy, Select Varieties, 36 g - 58 g 216,500 1 in 54 $1.00
    QMars Single Chocolate Bar, Select Varieties, 30 g - 57 g 216,500 1 in 54 $1.00
    Nestlé Single Chocolate Bar, Select Varieties, 19 g - 60 g 216,500 1 in 54 $1.00
    The number of Instant Win prizes and approximate odds of winning are those available at the outset of the Promotion. Total number of Instant Win prizes available to be won diminishes accordingly as prizes are awarded. No substitutions will be allowed. All approximate values outlined above represent the approximate value of each prize on February 18, 2014 and are subject to fluctuation. Winners of FREE grocery product will receive their prize by presenting their winning Game Card, along with the grocery product indicated on their Game Card, to the checkstand cashier on their next visit to Safeway prior to the end of business on May 1, 2014 (the "End Date"). (Limit one (1) product per Game Card.) Maximum number of FREE grocery product any customer can win in the Promotion is ten (10). Game Cards that are not original, have been tampered with, mutilated, altered, defaced, improperly printed, illegible, forged, irregular in any way, obtained through a previous Safeway promotion or obtained through unauthorized sources, or do not otherwise meet Promotion requirements are null and void.
    Online Draws
    In addition to the prizes outlined above, four (4) random draws will take place for 10,000 AIR MILES® reward miles (one draw each week, one prize awarded in each draw). In order to participate in the Online Draw(s) participants must visit www.safeway.ca or www.facebook.com/SafewayCanada prior to 11:59 PM Mountain Time on April 17, 2014. Participants will be asked to Register (see Online Auction section above) and enter the Access Code appearing on their Game Card. Each Access Code allows the participant one (1) entry into remaining Online Draws. Once an Access Code has been submitted for participation in the Online Draw(s) (or Group Buy or Online Auction, see above) it can no longer be used again for a different Group Buy, Online Auction or Online Draw.
    The weekly prize winner’s name will be drawn from all valid entries received by the following dates: Draw 1: March 27 (entries received by 11:59 PM Mountain Time on March 26), Draw 2: April 3 (entries received by 11:59 PM Mountain Time on April 2), Draw 3: April 10 (entries received by 11:59 PM Mountain Time on April 9), Draw 4: April 18 (entries received by 11:59 PM Mountain Time on April 17). Draws will take place at the office of Promotivate in Toronto, Ontario at approximately 11:00 AM Eastern Time.
    Online Draw winners will be contacted by telephone and/or email by Promotivate within three (3) business days of the draw to confirm their status as Potential Winners. All registrations become the property of Sobeys West Inc. ("The Company").

    The prizes available to be won in the Online Draws are as follows:

    PRIZE QUANTITY
    AVAILABLE  
    TO BE WON
    APPROXIMATE
    VALUE
    10,000 AIR MILES® reward miles 4 See Rule 10
    Odds of winning a prize in the Online Draws depend upon the number of eligible entries received.
  5. No correspondence will be entered into with any participants other than as is described in these Rules. Promotivate is the sole judge on all matters relating to this Promotion and its decisions shall be final and binding. By participating in the Promotion and/or accepting an item/prize, winners agree to the use of their name, city of residence, and/or photograph and/or video image for marketing and/or promotional purposes, without compensation. Winner names, images and/or video may appear on television, in print or on the web.
  6. Employees of The Company, Promotivate, their agents, and/or members of their immediate families residing in the same household are not eligible to participate or win prizes in the Instant Win Game Card game or Online Draws.
  7. In the event that the number of items/prizes awarded/attributed/bought via th e Online Auction, Group Buy, Instant Win Game Card or Online Draws is higher than the number of items/prizes outlined above or on the Promotion website or planned for by Promotivate, due to an error or to a mechanical, electronic, computer, printing, online or other defect, The Company and Promotivate reserve the right to terminate the Promotion, in whole or in part, without prior notification. Upon discovery of such an error or defect, all items/prizes previously bought/attributed or won may (in Company’s sole discretion) be considered null and void and the Promotion may (in Company’s sole discretion) be withdrawn.
  8. The Company, Promotivate, LoyaltyOne, Co. and participating product and prize suppliers, their respective affiliates, agents, officers, directors and employees ("Releasees") shall not be responsible for any event that may result in the Promotion being suspended or terminated. Nor shall any of these parties be responsible in any way for the use of or bear any liability whatsoever in any way attributable to the items/prizes awarded or acquired in this Promotion. The Company and Promotivate reserve the right to modify or withdraw this Promotion at any time without prior notification. By participating, participants agree that the Releasees will not be responsible for any event that may affect the conduct of the Promotion or result in the suspension or termination of the Promotion, including but not limited to any printing problem, electronic network, computer problem or any other technical or human error of any kind that makes continuation of the Promotion as planned difficult or impossible. The Company, Promotivate and other Releasees are not responsible for damage to a participant’s system occasioned by participation in this Promotion, nor are they responsible for any problems that may arise including but not limited to technical malfunctions of telephone network or lines, computer online systems, servers or access providers, computer equipment, software, viruses, bugs or failure of any auction bid, Group Buy offer to buy or Online entry to be received, or email to be received for any reason including but not limited to traffic congestion on the internet or any website or any combination thereof. The Releasees are not responsible for lost, late, incomplete or misdirected bids/offers to buy or Online entries.
  9. By entering the Promotion, each participant agrees to abide by and be bound by the Promotion Rules & Regulations.
  10. The Promotion is managed by Promotivate on behalf of Sobeys West Inc. LoyaltyOne, Co. is in no way connected to the management of this Promotion.
  11. The approximate retail value of AIR MILES® reward miles depends on the chosen method of redemption and available reward options at the time of redemption and how the winner’s preferences have been set as between AIR MILES® Cash balance and AIR MILES® Dream balance. If redeemed for AIR MILES® Cash, 95 reward miles can be redeemed for $10 with AIR MILES® Cash in stores at participating AIR MILES® Sponsors. If redeemed for flights (950 reward mile minimum required for flight redemption), value depends on destination chosen, date of travel and use of multiple carriers or suppliers. For example, one return economy flight from Toronto, Ontario to Winnipeg, Manitoba is 1750 AIR MILES® reward miles and has an approximate value of $525.00 (Canadian) excluding taxes. Winner must pay applicable taxes, related transportation fees, governmental levies, excess baggage and other non-ticket costs. The value of AIR MILES® reward miles redeemed for non-flight reward options depends on reward options in effect at the time of redemption. AIR MILES® reward miles are subject to the terms and conditions of the AIR MILES® Reward Program as amended from time to time.
  12. If a potential winner of AIR MILES® reward miles is not an AIR MILES® Collector, he/she may enroll in the AIR MILES® Reward Program by visiting airmiles.ca or calling the AIR MILES® Service Centre at 1-888-AIR MILES. By enrolling to become an AIR MILES® Collector you agree to be bound by the terms and conditions of the AIR MILES® Reward Program as amended from time to time.
®™Trademarks of AIR MILES International Trading B.V. Used under license by LoyaltyOne, Co. and Sobeys West Inc.

Rules & Regulations